Privacy Policy

Effective Date: August 24, 2026 Last Updated: August 24, 2026

Toni Federici (“Toni Federici,” “we,” “us,” or “our”) operates the website tonifederici.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using the Site, you agree to the practices described below.

1. Information We Collect

Information You Provide to Us

We may collect information you voluntarily submit through the Site, including:

  • Contact / inquiry forms — name, email address, zip code, phone number (if provided), the veil style you’re interested in, and any message details you include.
  • Retailer Portal account information — if you are an authorized retailer, your username, password, and any profile details associated with your account when you log in via our Retailer Portal.
  • Correspondence — information you provide when you email us or communicate with us directly.

Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect:

  • Usage data — pages viewed, time spent on pages, links clicked, referring/exit pages, and general navigation patterns.
  • Device and browser information — IP address, browser type, operating system, device type, and screen resolution.
  • Location data (approximate) — if you use our retailer/store locator tool, the address or zip code you enter (or, if permitted by your browser, your approximate geographic location) is used to find nearby authorized retailers.
  • Cookies and similar technologies — see Section 3 below.

Information from Third Parties

We may receive limited information from third-party services we use to operate the Site (e.g., analytics providers), as described in Section 4.

2. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries submitted through our contact forms;
  • Help you locate an authorized retailer near you;
  • Operate, maintain, and secure the Retailer Portal for authorized retailer accounts;
  • Understand how visitors use the Site and improve its content, layout, and functionality;
  • Monitor and analyze trends, usage, and site performance;
  • Communicate with you about your inquiry, our collections, or upcoming veil events, where appropriate;
  • Comply with legal obligations and protect the rights, property, and safety of Toni Federici, our users, and others.

We do not sell your personal information.

3. Cookies and Tracking Technologies

The Site uses cookies and similar tracking technologies to operate correctly and to understand how visitors interact with our content. These may include:

  • Essential cookies — required for core site functionality (e.g., page caching, security, remembering your session).
  • Analytics cookies — used to understand aggregate visitor behavior (see Google Analytics below).

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect how parts of the Site function.

4. Third-Party Services

We use the following third-party services, which may collect or process information as described in their own privacy policies:

  • Google Analytics / Google Site Kit — helps us understand site traffic and visitor behavior. Google may use cookies and similar technologies to collect and analyze usage data. Learn more at Google’s Privacy Policy.
  • Store/retailer locator service — used to power our “Find a Retailer” tool based on the address or zip code you enter.
  • Instagram — links to our Instagram profile are provided on the Site; if you click through, Instagram’s own privacy policy governs your interaction with that platform.
  • Hosting and site infrastructure providers — who process data on our behalf to keep the Site running securely.

These third parties may use their own cookies or tracking technologies, which are governed by their respective privacy policies, not this one.

5. How We Share Information

We do not sell or rent your personal information. We may share information:

  • With service providers who perform functions on our behalf (e.g., hosting, analytics, form processing), under obligations to protect your information;
  • With authorized retailers, only where necessary to fulfill a request you’ve made (e.g., connecting you with a local retailer);
  • If required by law, subpoena, or other legal process, or to protect the rights, property, or safety of Toni Federici, our users, or others;
  • In connection with a business transaction, such as a merger, acquisition, or sale of assets, where information may be transferred as part of that transaction.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. Contact form submissions and inquiry records are generally retained for a reasonable period to allow us to respond and maintain business records.

7. Your Privacy Choices and Rights

Depending on your location, you may have rights regarding your personal information, which may include the right to:

  • Request access to the personal information we hold about you;
  • Request correction or deletion of your personal information;
  • Object to or restrict certain processing of your information;
  • Opt out of marketing communications at any time (e.g., via an unsubscribe link, where applicable);
  • Request a copy of your information in a portable format.

To exercise any of these rights, contact us using the information in Section 11. We will respond in accordance with applicable law.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and non-discrimination for exercising your privacy rights.

If you are located in the European Economic Area (EEA) or UK, you may have rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with a supervisory authority.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Children’s Privacy

The Site is not directed to children under the age of 13 (or 16, where applicable), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

10. Retailer Portal Accounts

If you are an authorized Toni Federici retailer with access to our Retailer Portal, your login credentials and any account information are used solely to provide you access to retailer resources. You are responsible for maintaining the confidentiality of your login credentials. Contact us if you believe your account has been compromised.

11. International Visitors

If you are accessing the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers and service providers are located, and where data protection laws may differ from those in your jurisdiction.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The “Last Updated” date at the top of this page indicates when this Policy was last revised. We encourage you to review this Policy periodically.

13. Contact Us

If you have questions or requests regarding this Privacy Policy or how we handle your information, please contact us at:

Toni Federici Address: 916 Main St, Mount Vernon, IL 62864, USA Phone: (618) 244-4842